In 1989, Mitchell Gold + Bob Williams gathered 23 team members with a singular vision—to make the world a more comfortable (and stylish) place. From its Taylorsville, North Carolina home, they have grown to a team of over 700 people with stores both in the US and overseas. They believe in making the world a more comfortable place—for everyone. They strive for equality and human rights; proactively supporting a wide range of charitable efforts.
In 1989, Mitchell Gold + Bob Williams gathered 23 team members with a singular vision—to make the world a more comfortable (and stylish) place. From its Taylorsville, North Carolina home, they have grown to a team of over 700 people with stores both in the US and overseas. They believe in making the world a more comfortable place—for everyone. They strive for equality and human rights; proactively supporting a wide range of charitable efforts.
Mitchell Gold + Bob Williams challenged us to revitalize their social channels and identify their visual identity.
Plural developed the brand’s social media strategy, produced custom content, evolved social campaigns, and proactively managed each of their channels.
Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management
Sustained The Average Number
Of Fans Across All Platforms, Resulting
In A Monthly Increase Of
Increased Average Engagements
By 19.1% Monthly, A Result Of
Total Engagements
Sustained Impressions With A
Monthly Increase Of 2.4%, A Total Of
