Don Julio is a premium tequila brand known for its exceptional quality and craftsmanship. Their range of tequilas is made using traditional methods and the finest blue agave plants from Jalisco, Mexico.
Don Julio is a premium tequila brand known for its exceptional quality and craftsmanship. Their range of tequilas is made using traditional methods and the finest blue agave plants from Jalisco, Mexico.
Diageo, a multinational beverage company, whose brand portfolio includes Don Julio and Johnnie Walker, challenged Plural to create content that conveys the spirit and esthetic of their elevated lifestyle activations.
So far, we have collaborated with the Diageo team to produce content at events in Miami and Los Angeles. We also produced a scripted PSA campaign with celebrity talent to support the launch of Don Julio Rosado.
Creative
Content Strategy
Content Production
