IN BRIEF
Authentic Brands Group (ABG) challenged Plural to tackle influencer programming and management for Vince Camuto’s major summer sales. From Memorial Day through the end of July, Vince had massive sales planned, and Plural delivered by scouting, managing, and reporting the performances of dozens of talent from across the country and beyond. In the end, we paved the way to generating hundreds of thousands of impressions, all the while building lasting relationships with both talent and their agencies, preparing us for the next influencer programming challenge!
Feel the heat this summer? Might be because you weren’t wearing the right shoes…
Vince Camuto, a luxury footwear line known for its sophisticated designs and focus on quality and comfort, has been in the game for decades. Knowing that summertime is a major moment for sales opportunities, Authentic Brands Group (ABG), Vince Camuto’s brand management agency of record, wanted to make a major splash. For Vince Camuto’s summer sales, ABG needed influencer talent to elevate their brand, and sales, to the next level.
After a hugely successful run for the Stagecoach Festival, ABG knew they could trust Plural to scout talent, facilitate communications with their teams, negotiate contracts, deliver content on schedule, and provide robust reporting on the successes of talent’s social posts.And so a partnership was forged in the scorching heat of the summer sun (not to be dramatic). Anyway, let’s dive into it!
Summer ‘25 was a busy time for Vince Camuto. A plethora of sales were cooked up for their sandals and summer footwear, running almost every week from Memorial Day Weekend through the end of July. But there was a question mark looming over the myriad campaigns; how would they spread the word in an organic way, demonstrating their luxurious styles, all while speaking to both the quality of their products and the swathe of available sales?
The answer was simple - activating influencers across the country. With a stellar foundation built during our recent Stagecoach Influencer Program with ABG, Plural dove into the Vince Camuto summer promo project.
On a rolling basis, we leveraged relationships with agencies to scout talent, talked timelines, shared creative briefs, communicated product and shipping details between talent and ABG, and built robust reports for all in-feed and story content for both paid and gifted talent.
To keep all of the details straight, we innovated tracking documentation and communications to ensure all parties were always up to date, seamlessly flowing from campaign to campaign without ever skipping a beat.
Though this project required Plural to navigate tight timelines, shipping complications, and dozens of email threads with various talent and their agencies, we did not balk. Plural managed to bring in hundreds of thousands of eyes onto Vince Camuto’s luxurious products and information about their ongoing sales. In particular, we:
We generated revenue through UTM links and built relationships with dozens of influencers and their agents, which we continue to maintain even after the campaign ended.
During the zenith of heat, we pulled together a suite of fire content from talented creators across the United States and beyond. By keeping cool heads, we prevailed through the complexities of communicating so many different details with so many different parties to place dozens of reels, carousels, and stories across Instagram to support the widely successful sales.
Even though this moment with Vince Camuto has come to an end, ABG was so thrilled with Plural’s work that we remain at the top of their list should the need for talent management ever arise again. And when it does, Plural will be there, ready to answer the call.
Do YOU have influencer programming needs? Reach out to us at plural.co/contact and to start discussing your needs, goals, and how Plural can support you.
Spencer Brownstein is a Content Strategist at Plural, leading partnerships ranging from medical nonprofits to cannabis dispensaries. He is a Korean-American Jew hailing from Brooklyn, New York. He studied Creative Writing at Macalester College in St. Paul, Minnesota under the tutelage of Man Booker Prize winner Marlon James. His short lyrical fantasy, A Feast for the Fairy King, was recently named an Honorable Mention in Kinsman Quarterly’s 2025 Iridescence Award.
