IN BRIEF
Plural partnered with Hunter PR to deliver comprehensive creative concepting and on-site production for evian during the 2025 F1 Las Vegas Grand Prix. Tasked with capturing the brand’s Club Hydration activation, Plural produced a hero sizzle, social-first reels and real-time stories that highlighted evian’s role in premium hospitality. The campaign was a massive success, garnering over 4 million combined views and earning glowing praise from the client for its luxury look and quick turnaround.
Where high-speed racing meets high-end hydration, Plural captured the essence of luxury in the desert heat. In November 2025, Hunter PR engaged Plural to manage the creative concepting and content production for evian’s activation at the Las Vegas Grand Prix. Evian, a global leader in premium natural spring water, sought to reinforce its position as a champion of hospitality at the F1 Paddock Club, the pinnacle of the VIP experience.
In a world where literal race cars are screaming by at every turn, the stakes were high: how do you make a bottle of water the star of the show? Evian faced the drama of needing to showcase an elevated hospitality presence that felt perfectly at home within the elite Paddock Club. The ultimate ask was for Plural to capture the Club Hydration footprint, transform their glass bottles into works of art, and prove that premium hydration is the essential race-day accessory.
When you’re competing with the spectacle of the Las Vegas Grand Prix, the stakes for brand visibility are through the roof. Evian faced the challenge of standing out within the ultra premium Paddock Club, all while maintaining its reputation for elevated hospitality. Plural stepped in to capture content that ensured premium hydration was the star of every social feed.
The Partner’s Ask:
Plural approached this project with a three-pronged strategy designed to maximize on-site access and ensure quick content delivery:
Plural was tasked with the creative concepting for a comprehensive suite of deliverables. This included the development of one hero event recap sizzle and one social reel, a scope that eventually expanded to include additional assets to fully capture the event's scale. After multiple ideation sessions, our team landed on RE-MEMBER EVIAN X F-1, connecting evian’s world of purity and refreshment with the high-energy, high-luxury experience of Formula 1 in Las Vegas. We showed that even in the most fast-paced, adrenaline-filled moments, evian is the refreshing constant that keeps the pace.
Our dedicated production team spent three days on the ground in Las Vegas, utilizing both professional video cameras and mobile devices to capture the atmospheric details of the F1 Paddock Club and fan zones.
To maintain relevance during the race weekend, Instagram Stories were edited and posted the same day, while high-fi social videos were delivered on a 24-72 hour turnaround.
By pairing trend forward content with cinematic shots, the campaign reached a massive audience while maintaining the upbeat, aspirational and luxury tone wanted by the brand.
In the end, Plural didn't just capture the race, we captured the vibe. By delivering luxury visuals at the speed of an F1 pit stop, we proved that high-end hydration looks even better in the fast lane. Evian stayed cool under the desert sun, and we made sure the rest of the world saw them doing it.
To see how Plural can elevate your brand’s next activation, contact us today.
Mary Stringham is a Senior Content Strategist & Copywriter specializing in digital storytelling for brands across fashion, beauty, design and beyond. She brings a strategic eye and creative voice to every project, crafting content that connects and converts. Outside of work, you’ll find her testing new recipes, volunteering with dogs or getting lost in a good novel.
