IN BRIEF
Joss & Main only had four days in Ojai, California to shoot the entirety of their content suite for Spring / Summer 2026. With limited time and maximal assets to last the entire season, the brand needed high end production support. Joss & Main were able to plan the shoot without fear knowing that Plural, their longtime strategy and production partner, would be on site to support capture and post-production. Plural exceeded the number of asked deliverables and created breathtaking content that drove reach and engagements above and beyond industry standards.
As they do every year, the Spring and Summer seasons came fast for Joss & Main. As a premier houseware and interiors brand, the Joss team knew they needed to make a big splash to announce their Spring / Summer 2026 Catalogue. But just a small handful of assets with large reach would not be enough to capture everything their catalog had planned; indeed Joss & Main needed many assets, each with significant reach, to demonstrate their offerings en masse.
The Joss & Main team booked a beautiful villa in scenic Ojai, California for a lightning fast four-day shoot to capture every single asset needed to promote their Spring / Summer 2026 catalog. The location came with immediate production design and set dressing, but this simplicity belied the problem at the core of their plans; simply having a gorgeous set and paired products would not be enough. Joss & Main needed a team who could quickly and reliably transform the settings (both locational and tablewise) into top quality content.
Luckily for the Joss & Main team, they’ve been partnered with Plural for years, and knew we had the chops to make the cut.
After a quick jaunt across the country, Plural landed in sunny California ready with shot lists and production plans, easily able to begin converting our dreamed up visions into published realities. Armed with little more than an iPhone and a vision, we filmed all around our Ojai estate, demonstrating the luxury and lifestyle offered by Joss & Main both interior and exterior. By shooting in such a lo-fi style, we were able to easily and effortlessly turn that footage around into high quality visuals that the partner and their audience loved.
But how much, exactly, did Joss & Main’s audience love our work? Well, the numbers speak for themselves. With thousands of accounts reached and thousands of engagements across both reel and carousel content, we created an eye catching suite of content with the engagement rate to back it up.
Our overall metrics demonstrate our keen abilities to swiftly create bulk batches of content that catch the eye, stop the scroll, and solicit organic engagement:
When asked for 30 assets over four days, we delivered 35. When asked to craft eye-catching content that went far and stopped the scroll, we created scroll-stopping reels and photo carousels that exceeded platform averages. In short, we went above and beyond the brief. And Joss & Main knew to expect this level of expertise and excellence in craft, as we have never delivered less than during our four years of partnership.
Of the process, Plural’s longtime Joss & Main Strategist & Producer, Francesca Ottavio, said: “After being on set with the Joss & Main team season over season, we’ve established a process that allows editorial and social to work seamlessly in parallel. While the editorial team is focused on the hero campaign assets, I’m able to capture social-first content throughout the shoot, maximizing the production and creating a complementary library of content built specifically for social.”
So, do you want to follow in Joss & Main’s lead? Be it a one-off production project or a long-term retainer partnership, Plural is here to elevate your asks and leave you dazzled. Reach out to us at plural.co/contact.
Spencer Brownstein is a Content Strategist at Plural, leading partnerships ranging from medical nonprofits to cannabis dispensaries. He is a Korean-American Jew hailing from Brooklyn, New York. He studied Creative Writing at Macalester College in St. Paul, Minnesota under the tutelage of Man Booker Prize winner Marlon James. His short lyrical fantasy, A Feast for the Fairy King, was recently named an Honorable Mention in Kinsman Quarterly’s 2025 Iridescence Award.
