AERIN BEAUTY

AERIN Beauty is a refined luxury lifestyle brand reflecting the effortless style of its founder, Aerin Lauder. A curated collection of fragrances and beauty products inspired by her enduring love of flowers and artisanal discoveries from around the world, the brand is a celebration of craftsmanship, femininity, and living elegantly.

Plural logo
Aerin hero

Aerin Beauty

AERIN Beauty is a refined luxury lifestyle brand reflecting the effortless style of its founder, Aerin Lauder. A curated collection of fragrances and beauty products inspired by her enduring love of flowers and artisanal discoveries from around the world, the brand is a celebration of craftsmanship, femininity, and living elegantly.

Aerin Beauty

AERIN Beauty is a refined luxury lifestyle brand reflecting the effortless style of its founder, Aerin Lauder. A curated collection of fragrances and beauty products inspired by her enduring love of flowers and artisanal discoveries from around the world, the brand is a celebration of craftsmanship, femininity, and living elegantly.

OVERVIEW

AERIN Beauty challenged Plural to strengthen their marketing strategy by launching and managing their Instagram channel. Beginning with strategy, we created content while managing the channel and community to build brand affinity and awareness.

SERVICES

Strategy
Reporting
Content Planning
Campaign Creative
Content production
Community Management

Smartphone displaying Aerin Beauty’s Instagram page, showcasing a mockup of the brand's social media interfaceSmartphone displaying Aerin Beauty’s Instagram page, showcasing a mockup of the brand's social media interface

RESULTS

Total Engagements
Throughout Partnership

100K

Grow Social Audience Over

16K

Maintained a High Average
Engagement Rate per Impression

6%

Back ArrowBACK TO BEAUTY
BACK TO BEAUTY