Milk Makeup is multifunctional makeup built for the girl-on-the go who spends less time getting done up and more time getting stuff done.


Milk Makeup is multifunctional makeup built for the girl-on-the go who spends less time getting done up and more time getting stuff done.
Driven by creativity, designed by industry insiders, Mile Makeup is inspired by the brand’s home Milk–a cultural hub in NY and LA at the crossroads of fashion, music, photography and film. Milk Makeup is fun, eco-conscious, and multifunctional makeup built for the girl-on-the go who spends less time getting done up and more time getting stuff done.
Plural was tasked with building Milk Makeup’s social media channel framework from the ground up. We led strategy, community management, influencer partnerships, content creation, and reporting.
Strategy
Calendar
Community
Engagement
Content Production
Social Channel Build, Launch, Management




