milk makeup

Milk Makeup is multifunctional makeup built for the girl-on-the go who spends less time getting done up and more time getting stuff done.

Multiple tubes of Milk Makeup foundation arranged in a curved row with a gradient purple and white background.
Milk Makeup Image

Milk Makeup

Milk Makeup is multifunctional makeup built for the girl-on-the go who spends less time getting done up and more time getting stuff done.

Milk Makeup

Driven by creativity, designed by industry insiders, Mile Makeup is inspired by the brand’s home Milk–a cultural hub in NY and LA at the crossroads of fashion, music, photography and film. Milk Makeup is fun, eco-conscious, and multifunctional makeup built for the girl-on-the go who spends less time getting done up and more time getting stuff done.

OVERVIEW

Plural was tasked with building Milk Makeup’s social media channel framework from the ground up. We led strategy, community management, influencer partnerships, content creation, and reporting.

SERVICES

Strategy
Calendar
Community
Engagement
Content Production
Social Channel Build, Launch, Management

Smartphone displaying Milk Makeup’s Instagram page, showcasing a mockup of the brand's social media interfaceSmartphone displaying Milk Makeup’s Instagram page, showcasing a mockup of the brand's social media interface

KEY NUMBERS

CHANNELS BUILT + LAUNCHED
6
AVG ENGAGEMENT RATE
2.1
%
AUDIENCE GROWTH
101
K
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