Vince Camuto is a dynamic fashion and lifestyle brand that embodies modern elegance and contemporary design. The brand offers a comprehensive range of products including sophisticated footwear, accessories, ready-to-wear fashion, and fragrances that capture the essence of youthful, vibrant femininity and contemporary style.
Vince Camuto is a dynamic fashion and lifestyle brand that embodies modern elegance and contemporary design, with a particular focus on creating sophisticated fragrances that capture the essence of youthful, vibrant femininity.
Vince Camuto is a dynamic fashion and lifestyle brand that embodies modern elegance and contemporary design, with a particular focus on creating sophisticated fragrances that capture the essence of youthful, vibrant femininity.
Plural partnered with Vince Camuto, Parlux, and Authentic Brands Group (ABG) on multi-faceted campaigns spanning influencer programming and creative strategy.
For the summer 2025 influencer campaign, we managed week-to-week activations amplifying three promos per month, handling talent seeding, outreach, negotiations, contracts, and campaign briefs to optimize purchases.
For the Wonderbloom fragrance launch, we developed and executed comprehensive creative strategy and production, including the launch event hosted by Ava Phillippe and strategic campaign content from conceptualization to final production.
Creative Ideation
Content Production
Post-Production
Influencer Programming - Seeding, management, negotiations, contracts, campaign briefs
