ANGORA GROUP

Angora Group is a strategic product management consultancy for social-conscious fashion brands. They have over 30 years of experience within the fashion industry and have worked with major brands. Strategy is at the center of how they execute, from working with management to build a foundation for a new project, or to elevate, reposition the brand with sound product, fabric and design execution. They pride themselves in providing expert execution with cohesive merchandising and assortment planning for production.

Group of seven diverse adults posing outdoors near a river with city buildings and a bridge in the background.

Angora Group

Angora Group is a strategic product management consultancy for social-conscious fashion brands. They have over 30 years of experience within the fashion industry and have worked with major brands. Strategy is at the center of how they execute, from working with management to build a foundation for a new project, or to elevate, reposition the brand with sound product, fabric and design execution. They pride themselves in providing expert execution with cohesive merchandising and assortment planning for production.

American Eagle Hero

ANGORA GROUP

Angora Group is a strategic product management consultancy for social-conscious fashion brands. They have over 30 years of experience within the fashion industry and have worked with major brands. Strategy is at the center of how they execute, from working with management to build a foundation for a new project, or to elevate, reposition the brand with sound product, fabric and design execution. They pride themselves in providing expert execution with cohesive merchandising and assortment planning for production.

OVERVIEW

Angora Group tasked Plural with executing a social strategy and tone of voice that works in tandem with their recent rebrand. We lead concepting and content production for their social channels while managing CRM and engagement.

SERVICES

Strategy
Creative
Production
Content Editing
Motion Graphics
Community Engagement

Smartphone displaying Angora Group's Instagram page, showcasing a mockup of the brand's social media interfaceSmartphone displaying Angora Group's Instagram page, showcasing a mockup of the brand's social media interface

KEY NUMBERS

NEW FOLLOWER GROWTH
SINCE START OF THE PARTNERSHIP
550
%
FOLLOWER GROWTH INCREASED BY
54
%
LAUNCHED BRAND FACEBOOK PAGE
GAINING IMPRESSIONS TOTALING
690
K
Text on coral background that reads, "Ethical fashion normally focuses on the human impact... Every person involved should be treated fairly." Brought to you by Plural, NYC: Experts in Social Media Marketing Strategy and High-Quality Content Production.
Back Arrow
Left arrow button for going back to last pageBACK TO FASHION
BACK TO FASHION