AUTHENTIC BRANDS GROUP

Authentic Brand Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.
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Boost products for three brands under the ABG umbrella (Vince Camuto, Frye Boots, Hunter Boots) while tapping talent to attend and post about branded activations at Stagecoach.

Tan rain boots filled with dried flowers suspended by rope on wooden swing with hay bales. Brought to you by Plural, NYC: Experts in Social Media Marketing Strategy and High-Quality Content Production.

American Eagle

American Eagle Outfitters is a global specialty retailer offering high-quality, on-trend clothing, and accessories at affordable prices in 81 different countries. The brand’s purpose is to show the world that there’s REAL power in the optimism of youth.

AUTHENTIC BRANDS GROUP

OVERVIEW

To tap into the cultural moment of the Stagecoach Music Festival, we partnered with ABG to facilitate a suite of influencer content on behalf of three brands under the ABG umbrella: Vince Camuto, Frye Boots, and Hunter. Through this retainer partnership, our goal was to activate approximately 10 influencers across the three brands within a tight two-week timeframe, ensuring content was approved and went live during Stagecoach weekend while staying within our rigid budget constraints.
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Across different branded activations, we managed the full influencer lifecycle—from talent solicitation to invoice and payment management—ultimately activating close to a dozen influencers. We succeeded on all fronts, delivering on-time, on-budget campaign execution that captured the festival's cultural momentum.