DAVID YURMAN

David Yurman jewelry is a timeless model of inspiration, innovation, and craftsmanship. Founded by David, a sculptor, and Sybil, a painter, the brand was built on a passion for art and design.

Man and woman embracing, with woman holding a small black and brown dachshund dog against a blue background.
Blonde woman wearing a black and white cardigan, David Yurman gold bracelets, and hoop earrings, with a gray coat draped over her shoulders against a blue background.

David Yurman

David Yurman jewelry is a timeless model of inspiration, innovation, and craftsmanship. Founded by David, a sculptor, and Sybil, a painter, the brand was built on a passion for art and design.

David Yurman

David Yurman jewelry is a timeless model of inspiration, innovation, and craftsmanship. Founded by David, a sculptor, and Sybil, a painter, the brand was built on a passion for art and design.

OVERVIEW

David Yurman tasked Plural with strengthening their social media marketing communications. We implemented channel and content strategies while producing social-first media, boosting engagement, impressions, follower growth and brand presence.

Additional collaboration included creative campaign support through competitive and trend analysis, audience targeting, content planning, community engagement and social customer service management.

SERVICES

Strategy
Creative
Reporting
Content Planning
Content Production
Campaign Creative
Activation Production
Community Management

Smartphone displaying David Yurman’s Instagram page, showcasing a mockup of the brand's social media interfaceSmartphone displaying David Yurman’s Instagram page, showcasing a mockup of the brand's social media interface

KEY NUMBERS

FOLLOWER GROWTH*
50
%
ENGAGEMENT RATE INCREASE**
66
%
VIDEO REACH INCREASE**
50
%
PROFILE VIEW INCREASE
26
%
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