Don Julio hero

Don Julio

Don Julio is a premium tequila brand known for its exceptional quality and craftsmanship. Their range of tequilas is made using traditional methods and the finest blue agave plants from Jalisco, Mexico.

MOOSE KNUCkLES

Moose Knuckles is a globally recognized luxury outerwear brand known for redefining the intersection of performance and streetwear. Built on a legacy of premium construction, innovative design, and high quality, the brand has earned its place amongst the world's most influential luxury outerwear labels.

OVERVIEW

Moose Knuckles Canada challenged Plural to step in as interim social media manager and quickly establish a cohesive, authentic presence across Instagram and TikTok following the immediate departure of their in-house social lead. Through a phased partnership that included a comprehensive social strategy, systems development, the social launch of the SS26 collection, and three months of full content calendar execution, Plural helped Moose Knuckles to reinforce their cultural relevance.

SERVICES

Reporting
Strategy
Creative
Content Planning
Community Management
Content Production

Smartphone displaying Don Julio’s Instagram page, showcasing a mockup of the brand’s social media interfaceSmartphone displaying Don Julio’s Instagram page, showcasing a mockup of the brand’s social media interface
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