Crown Royal is a renowned Canadian whisky brand celebrated for its smooth taste and distinctive blending techniques. Established in 1939 to honor King George VI and Queen Elizabeth's visit to Canada, it's recognized globally for its velvety texture and rich flavor profile. Each bottle comes in the iconic purple bag, symbolizing the brand's royal heritage and commitment to quality craftsmanship.
Crown Royal is a renowned Canadian whisky brand celebrated for its smooth taste and distinctive blending techniques. Established in 1939 to honor King George VI and Queen Elizabeth's visit to Canada, it's recognized globally for its velvety texture and rich flavor profile. Each bottle comes in the iconic purple bag, symbolizing the brand's royal heritage and commitment to quality craftsmanship.
RODEO NIGHTS
We collaborated with the Crown Royal team to capture their Rodeo Nights brand activation at the Zenyara Estates in the Coachella, CA. We covered their exclusive after-party featuring branded merch, games for guests to win branded prizes, and a special DJ set by Charly Jordan.
Creative
Content Strategy
Content Production
KICK BACK WITH CROWN
We collaborated with the Crown Royal team to produce content at their Kick Back with Crown Media Trip hosted by Realtree Farms in Georgia. From creative planning to execution, we supported the brand by capturing two days of video, photo and exclusive moments with celebrity guests enjoying the experience.
Creative
Content Strategy
Content Production
SUPER BOWL
Diageo, a multinational beverage company, whose brand portfolio includes Crown Royal challenges Plural to create content that conveys the spirit and aesthetic of their elevated lifestyle activations.
So far, we have collaborated with the Diageo team to produce content at events in NYC, Miami, Phoenix, Chicago, Austin, and LA. We helped Crown Royal have a major moment at Super Bowl 2025 in New Orleans.
Creative
Content Strategy
Content Production
