Don Julio

Don Julio is a premium tequila brand known for its exceptional quality and craftsmanship. Their range of tequilas is made using traditional methods and the finest blue agave plants from Jalisco, Mexico.

Lil John in red beret, black sweater, and plaid pants holding a bottle, standing next to a Maverick Helicopters helicopter at night.
Group of six diverse people smiling and holding glasses of Don Julio rosado under a pink fabric canopy outdoors.

Don Julio

Don Julio is a premium tequila brand known for its exceptional quality and craftsmanship. Their range of tequilas is made using traditional methods and the finest blue agave plants from Jalisco, Mexico.

Don Julio

Don Julio is a premium tequila brand known for its exceptional quality and craftsmanship. Their range of tequilas is made using traditional methods and the finest blue agave plants from Jalisco, Mexico.

OVERVIEW

Diageo, a multinational beverage company, whose brand portfolio includes Don Julio and Johnnie Walker, challenged Plural to create content that conveys the spirit and esthetic of their elevated lifestyle activations.

So far, we collaborated with the Don Julio team to produce content at events in NYC, Miami, Phoenix, Chicago, Austin, New Orleans, and LA.

From creative concepting to flawless execution, our key project highlights include:

  • DJ Rosado Launch "Party Time Off" PSA
  • Willy Chavarria NYFW Runway Show
  • Carlos Eric Lopez's Dia De Los Muertos Celebration
  • Don Julio x Art Basel (2022 & 2023)
  • John Summit at BMO Stadium
  • Don Julio x Popeyes Collaboration
  • "Blue42" at Super Bowl 2023 & Super Bowl 2025 activations

SERVICES

Creative
Content Strategy
Content Production

Smartphone displaying Don Julio’s Instagram page, showcasing a mockup of the brand’s social media interface

KEY NUMBERS FOR SUPER BOWL 2024 SOCIAL SUCCESS

TOTAL ACCOUNTS REACHED
21
K
IMPRESSIONS
35
M
INCREASE IN ENGAGEMENT COMPARED TO PREVIOUS WEEK
236
%
INCREASE IN PROFILE VIEWS COMPARE TO PREVIOUS WEEK
73
%
increase in followers
41
%
increase in interactions
342
%
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