Aunt Mary's

Aunt Mary's is a cannabis brand that embodies the essence of a beloved family member who always has your back. With a passion for high-quality cannabis products and a heart full of sage advice, Aunt Mary has curated a wide selection of the best buds from trusted, local brands, making her shop a go-to destination for cannabis enthusiasts in Central Jersey. Aunt Mary's is not just a dispensary but a community where everyone is welcome to join the cannabis family.

Modern reception desk with two men working at computers and a large decorative eye logo on wood-paneled wall.
Minimalist retail store interior with wooden shelves on the left wall, a large potted plant at the back, tables displaying products in the center, and a wooden checkout counter with two wall screens on the right.

Aunt Mary's

Aunt Mary's is a cannabis brand that embodies the essence of a beloved family member who always has your back. With a passion for high-quality cannabis products and a heart full of sage advice, Aunt Mary has curated a wide selection of the best buds from trusted, local brands, making her shop a go-to destination for cannabis enthusiasts in Central Jersey. Aunt Mary's is not just a dispensary but a community where everyone is welcome to join the cannabis family.

Aunt Mary's

Aunt Mary's is a cannabis brand that embodies the essence of a beloved family member who always has your back. With a passion for high-quality cannabis products and a heart full of sage advice, Aunt Mary has curated a wide selection of the best buds from trusted, local brands, making her shop a go-to destination for cannabis enthusiasts in Central Jersey. Aunt Mary's is not just a dispensary but a community where everyone is welcome to join the cannabis family.

OVERVIEW

Aunt Mary's challenged Plural to build a unique and bold social media presence. We developed and continue to evolve channel strategy, content strategy, persona/tone of voice, and a social CRM style guide to effectively engage with Aunt Mary's community. We have also sparked mass virality for Aunt Mary’s, generating over 3 million video views in 2024.

SERVICES

Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management

Smartphone displaying Aunt Mary’s Instagram page, showcasing a mockup of the brand's social media interfaceSmartphone displaying Aunt Mary’s Instagram page, showcasing a mockup of the brand's social media interface

KEY NUMBERS

IN THE FIRST 4 MONTHS AFTER LAUNCHING, WE GARNERED TOTAL IMPRESSIONS
39K
MAINTAINED AN ENGAGEMENT RATE OF
6
%
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