Aunt Mary's is a cannabis brand that embodies the essence of a beloved family member who always has your back. With a passion for high-quality cannabis products and a heart full of sage advice, Aunt Mary has curated a wide selection of the best buds from trusted, local brands, making her shop a go-to destination for cannabis enthusiasts in Central Jersey. Aunt Mary's is not just a dispensary but a community where everyone is welcome to join the cannabis family.
Aunt Mary's is a cannabis brand that embodies the essence of a beloved family member who always has your back. With a passion for high-quality cannabis products and a heart full of sage advice, Aunt Mary has curated a wide selection of the best buds from trusted, local brands, making her shop a go-to destination for cannabis enthusiasts in Central Jersey. Aunt Mary's is not just a dispensary but a community where everyone is welcome to join the cannabis family.
At the end of 2022, Aunt Mary's challenged Plural to build a unique and bold social media presence. Plural started by developing a channel strategy, content strategy, persona/tone of voice, and a social CRM style guide to effectively engage with Aunt Mary's community. Over the course of our partnership, we have successfully sparked local interest in Aunt Mary's persona and offerings by creating authentic and engaging content that resonates with the target audience. By leveraging social media, we have helped Aunt Mary's become a cannabis destination of choice for enthusiasts looking for a wide selection of high-quality products and an inclusive community.
Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management
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In The First 4 Month After Launching,
We Garnered Total Impressions
Maintained An Engagement Rate Of
