Pure Utah is a medical pharmacy with a vision of bringing high quality, life-changing medicine to Utah's medical cannabis patient community. Pure Utah was acquired by Curaleaf in 2023 along with Deseret Wellness, a sister brand, for $20M.


Pure Utah is a medical pharmacy with a vision of bringing high quality, life-changing medicine to Utah's medical cannabis patient community.
Pure Utah is a medical pharmacy with a vision of bringing high quality, life-changing medicine to Utah's medical cannabis patient community.
Plural was tasked with creating an authentic social environment to strengthen Pure Utah’s presence and relationships with patients. We crafted a social media presence built on medical cannabis education and patient communication.
Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management
