PURE UTAH

Pure Utah is a medical pharmacy with a vision of bringing high quality, life-changing medicine to Utah's medical cannabis patient community. Pure Utah was acquired by Curaleaf in 2023 along with Deseret Wellness, a sister brand, for $20M.

Modern showroom with glass display cases featuring products and small potted cacti, a window showing mountains, and a blue neon sign reading 'PURE UTAH' on the wall.
Modern retail space with tables displaying various products under clear protective covers and a glowing neon sign reading PURE UTAH on the wall.

Pure Utah

Pure Utah is a medical pharmacy with a vision of bringing high quality, life-changing medicine to Utah's medical cannabis patient community. 

Pure Utah

Pure Utah is a medical pharmacy with a vision of bringing high quality, life-changing medicine to Utah's medical cannabis patient community. 

OVERVIEW

Plural was tasked with creating an authentic social environment to strengthen Pure Utah’s presence and relationships with patients. We crafted a social media presence built on medical cannabis education and patient communication.

SERVICES

Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management

KEY NUMBERS

LAUNCHED INSTAGRAM IN APRIL 2021 AND HAVE GROWN TO
1,040
OVER THE PAST YEAR, MAINTAINED AN ENGAGEMENT RATE OF
7
%
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